The prospective client becomes “qualified” once they opt-in or subscribe to something that you offer. This is the point in the sales funnel that the potential customer or “Unqualified Prospect” becomes a qualified lead because they have taken an action that actually demonstrates that may have enough interest to purchase your product or service.

For your front-end to be effective you must be able to drive targeted traffic to your website, blog, or squeeze page. The most effective methods and resources for doing this are article marketing, PPC adverts, social media (Google+, Twitter, Facebook, YouTube), banners, blogging, forum posting, content marketing and more.

You’ll find that there are numerous tools to “qualify” the “Unqualified Prospect”. One of the more effective is the use of a squeeze page where you can offer something of value how to get clickfunnels discount that is relevant to your product or service that folks can get for free or drastically reduced price for the exchange of their name and email. The products offered vary from newsletters, video, e-mail courses, eBooks, related reports and more.

So we see that the front-end of the sales funnel is where folks are drawn into your sale funnel. Now what about the back-end?

The Back-End or Bottom of The Sales Funnel

The back-end or bottom of the sales funnel is where the main sales and profits are made. It usually contains your higher priced products. Basically these would be relevant to the same niche but delivered in a different format such as audio, video, live interaction or private consultation. The main difference concerning the front end and the back-end is regarding the type of client as well as the price of the product or service that is being provided.

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